Company...

JTGRAFx Multimedia™ has been producing some of the most unique and highest quality Ecommerce Web sites since 1994, and has earned an appointment to the Citibank® Resource Network Panel of Experts for Ecommerce and Web site design. One of the first Web design firms to combine traditional marketing stratagem and formally trained commercial artists with knowledgeable Web programming, JTGRAFx has become one of the most sought after development firms on the east coast.

 

OUR CHALLENGE:

• JTGAFX rapid growth was forcing them to increase size (both physically and technically) as quickly as possible. Managing cash flow suddenly became a crucial issue.
• Recognizing their customer’s needs, JTGRAFX knew it was time to begin hosting their client’s sites along with their own; however, despite plenty of new business, a network of new servers would not in the immediate budget. Success and growth had created a problem.

SOLUTION:

• After picking out the necessary equipment, all that we needed from JTGrafx was a signed lease application. Recognizing past strength, present success, and future growth, approval came back in less than 24 hours.
• Because revenue would not be realized immediately from this equipment, JTGrafx chose our 90 day deferred payment program allowing them to increase cash flow prior to payment schedule beginning.
• Also important was our understanding of the true life span of this equipment and the customer’s desire for tax benefits "right now". Commercial Lease Solutions structured the lease so that the full amount of the monthly payments could be deducted on a yearly basis, effectively dropping monthly rental by 1/3.

RESULT:

Wise capital management allowed this growing business to expand their services and provide a more complete package to their current and future customers.