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Why a Leasing Partner?
ELIMINATES DOLLAR BARRIER Prospect's psyche reacts more receptively to "$365 per month" rather than "$10,000 cash".
CASH SALE Equipment user has a low monthly payment while dealer has a cash sale
RELATE RENTAL TO SAVINGS "$1000" in monthly savings related to a "$365" monthly lease payment is a convincing argument for getting the customer to use the equipment.
DOOR OPENER A customer with a tight capital budget might not be approachable. A leasing plan can open the door.
CONVENIENT Equipment user needs only to fill out one page application. Lessor takes it from there.
COMPETITIVE EDGE Quote leasing every time. The competition may not be using it.
BETTER EQUIPMENT CONTROL
SOFTEN PRICE DIFFERENTIAL If seller's product cost is higher than competition, quoting leasing or using alternative lease terms softens the differential.
REPEAT SALE CONTROL Seller can set up schedule of lease terminations for automatic re-selling at end of each lease.
MAKE LARGER SALE EASIER Selling a prospect on an extra widget for "$27" per month is easier than collecting an extra "$1000."
TRIAL CLOSER Many a salesperson's greatest fear is the moment of truth when the close is at hand ... they fear the big "No!" Eliminate the hazard by simply asking..."Mr. Customer, would you rather lease or buy?"
OBJECTION SOLVER Leasing solves many common objections.
"Can't afford it"... Savings over the lease payment means can't afford not to have it! |
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