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Why a Leasing Partner?

 

ELIMINATES DOLLAR BARRIER

Prospect's psyche reacts more receptively to "$365 per month" rather than "$10,000 cash".

 

CASH SALE

Equipment user has a low monthly payment while dealer has a cash sale

 

RELATE RENTAL TO SAVINGS

"$1000" in monthly savings related to a "$365" monthly lease payment is a convincing argument for getting the customer to use the equipment.

 

DOOR OPENER

A customer with a tight capital budget might not be approachable. A leasing plan can open the door.

 

CONVENIENT

Equipment user needs only to fill out one page application. Lessor takes it from there.

 

COMPETITIVE EDGE

Quote leasing every time. The competition may not be using it.

 

BETTER EQUIPMENT CONTROL
Equipment user must notify lessor before changing equipment.

 

SOFTEN PRICE DIFFERENTIAL

If seller's product cost is higher than competition, quoting leasing or using alternative lease terms softens the differential.

 

REPEAT SALE CONTROL

Seller can set up schedule of lease terminations for automatic re-selling at end of each lease.

 

MAKE LARGER SALE EASIER

Selling a prospect on an extra widget for "$27" per month is easier than collecting an extra "$1000."

 

TRIAL CLOSER

Many a salesperson's greatest fear is the moment of truth when the close is at hand ... they fear the big "No!" Eliminate the hazard by simply asking..."Mr. Customer, would you rather lease or buy?"

 

OBJECTION SOLVER

Leasing solves many common objections.

    • "Not in our capital budget" ...lease preserves capital!
    • "Not authorized for that high an expenditure ...lease it!

 

"Can't afford it"...

Savings over the lease payment means can't afford not to have it!